TikTok introduces its first ad product to offer a revenue share with creators

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TikTok is introducing a new way to lure advertisers to its platform by giving them the ability to showcase their brands’ content next to the best videos on TikTok. Ahead of its NewFronts presentation to advertisers scheduled for this afternoon, TikTok announced the launch of TikTok Pulse, a new contextual advertising solution that ensures brands’ ads are placed next to the top 4% of all videos on TikTok. Notably, the solution will also be the first ad product that involves a revenue share with creators.

The company said creators and publishers with at least 100,000 followers on TikTok will be eligible for the revenue share program during the initial stage of the TikTok Pulse program. There will be a 50/50 split of the ad revenue with creators, TikTok told TechCrunch.


The Pulse program will send off to U.S. publicists in June 2022 with extra business sectors to continue in the fall, we’re told.

TikTok didn’t say the number of makers that would endorse the program in the beginning stages. In any case, longer-term, the move could assist TikTok withdrawing in additional makers to its social video application, following its prior interests in maker adaptation. Last December, TikTok appeared on the web “Maker Next” entry where it coordinated every one of the instruments makers can use to bring in cash on its application in one spot. Here, makers can find out about how to acknowledge virtual gifts and installments from fans seeing their recordings and their TikTok LIVE satisfaction. They can likewise apply to the Creator Marketplace to be associated with brands for supported content assuming they have somewhere around 10,000 followers.

Presently, TikTok will want to add promoting income offer to that rundown of maker adaptation amazing open doors.


The new program isn’t just about aiding makers, notwithstanding. It’s additionally about guaranteeing promoters a more “brand-safe” climate for their substance, like something like YouTube’s Partner Program (YPP).

On YouTube, the YouTube Partner Program permits makers to acquire advertisement income from show, overlay, and video promotions on their channel, as well as giving admittance to different elements like channel enrollments, Super Chat, a merchandise rack and that’s just the beginning. For promoters, in the meantime, YPP permits them to arrive at recordings from makers with additional foothold and endorsers, whose channels have likewise been screened by YouTube for sticking to its substance strategies. This assists brands with controlling their promotions’ situation, so they don’t incidentally wind up posted close by disdain discourse or deception, for instance.

TikTok says its new TikTok Pulse program will likewise be centered around ensuring the maker content is “reasonable” for notices.

“Our exclusive stock channel guarantees that TikTok Pulse advertisements are running nearby confirmed happy with our most elevated level of brand reasonableness applied on the stage,” a declaration from TikTok states. “Extra post-crusade estimation instruments, for example, outsider brand appropriateness and perceptibility confirmation give promoters the open door and straightforwardness to examine and grasp the effect of their missions,” it noted.

The organization says the program will also offer brands a method for focusing on their advertisements in specific areas of TikTok. Through Pulse, brands can put their advertisements close by recordings across 12 classes of content, including things like magnificence, style, cooking, gaming and the sky is the limit from there.


At launch, only advertisers TikTok invited to join the program will have access to TikTok Pulse. But a TikTok spokesperson said the plan is to roll out the solution to more brands in the months that follow.

TikTok declined to share other specific details about the new program, like ad pricing or information about how soon someone browsing their For You page would see Pulse ads appear, among other things.

Later this afternoon, TikTok is scheduled to pitch its platform to advertisers at the NewFronts, where TikTok’s GM for its North America Global Business Solutions, Sandie Hawkins, and its Global Head of Business Marketing, Sofia Hernandez, will talk about TikTok Pulse as well as explain to advertisers why TikTok should be a part of their media buy considerations.





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